simonrichings

Tribal DDB
Simon Richings is Head of Creative at digital agency Tribal DDB London. He has over eleven years of industry experience, working with brands including Volkswagen, Philips, The Guardian and Hasbro. In 2010, his online game Monopoly City Streets received awards in almost every single ad industry forum, including a Gold Cyber Lion at Cannes. Coming from a graphic design background, he has no idea how he ended up a digital copywriter, game-designer and art director. He's not complaining.
What is your favourite website?The URL I find myself unconsciously typing out is eurogamer.net
What piece of work are you most proud of? Monopoly City Streets.
Which celebrity do your friends say you most look like?I’m caught somewhere between Keanu Reeves and Leonard Nimoy (not in a good way).
If you auditioned on Britain’s got talent, what would your act be?I’d attempt to rhythmically procrastinate to a soundtrack of early 90’s Depeche Mode.
What is the best thing about your job?Making things that people love.