May 2012

First place

Wieden + Kennedy

Nike My Time Is Now is an interactive film that not only showcases the next wave of football players, but also rewards the audience's hunger, enabling them to find extra content in a series of seamlessly hidden tunnels.
Second place

Profero

As brands fought for attention over the busy Christmas period, M&S invoked a childlike excitement and anticipation o
Third place

Weapon 7

The new Augmented Reality app lets Mercedes-Benz customers discover everything about the new B-Class - without even aski