March 2012
First place
AIS London
The brief was to turn One Direction from X Factor runners-up, into the number one boy band in the world.
So we created an interactive story-telling platform. A seven-week 24/7 escapade, on and offline, for fans to engage with.
It started with a character called 1DCyberpunk.
Second place
Red Bee Media
BRIEF & OBJECTIVE
Fox asked us to create an innovative way to reignite excitement for the return of the second half
Third place
LBi
With its mantra of “Reality Remade”, Xperia Studio invited the most talented people of the digital generation to create



