March 2012

First place

ais London

The brief was to turn One Direction from X Factor runners-up, into the number one boy band in the world. So we created an interactive story-telling platform. A seven-week 24/7 escapade, on and offline, for fans to engage with. It started with a character called 1DCyberpunk.
Second place

Red Bee Media

BRIEF & OBJECTIVE Fox asked us to create an innovative way to reignite excitement for the return of the second half
Third place

DigitasLBi

With its mantra of “Reality Remade”, Xperia Studio invited the most talented people of the digital generation to create