2011 Grand Prix

The Grand Prix awards are held annually and celebrate the very best of the best in digital creativity from the campaigns entered throughout the year.

Best Creative

Agency: Wieden + Kennedy
Agency: Kaiser Chiefs' Bespoke Album Creation Experience
Brand:
Kaiser Chiefs'

The ambition of the bespoke album creation experience was to re-launch Kaiser Chiefs with a unique, engaging idea that broke with conventional model of releasing an album. Fans can create their perfect version of the ‘Future is Medieval’ album,...

Creativity in Mobile

Agency: AMV BBDO
Agency: The NightJar
Brand:
Wrigleys 5 gum

5 Gum has unique flavours that stimulate the senses. We decided to stimulate our consumers’ senses in a completely new way. We created a video game with no video. We pioneered the use of 3D binaural sound technology in smartphones. Wearing...

Creativity in Social Media

Agency: Wieden + Kennedy
Agency: Kaiser Chiefs' Bespoke Album Creation Experience
Brand:
Kaiser Chiefs'

The ambition of the bespoke album creation experience was to re-launch Kaiser Chiefs with a unique, engaging idea that broke with conventional model of releasing an album. Fans can create their perfect version of the ‘Future is Medieval’ album,...

Creativity in Video

Agency: Red Bee Media
Agency: The Walking Dead, Left Behind
Brand:
FOX International Channels

After the hugely successful Season One of ‘The Walking Dead’, FOX challenged Red Bee Media to help broaden the audience beyond the comic fanboys who love the show and drive the ratings even higher for Season Two. The challenge was to create...

Agency of the Year 2011

Agency: DigitasLBi

LBi is a marketing and technology agency blending insight and creativity to solve business problems. We work with many of the world’s best brands to help them define and execute their digital strategies. Our strength lies in our ability to bring...

Advertiser Award

Agency: Tribal DDB Worldwide
Agency: Budweiser Ice Cold Index
Brand:
Budweiser Ireland

On a hot day, nothing’s better than an ice-cold beer. But wouldn’t it be amazing if as the temperature went up the price of beer came down? We thought so too… So this year we made this fantasy a reality, with the Budweiser Ice Cold Index: the hotter...