Creativity in video

M&S TV has transformed the brand marketing and advertising space by implementing a branded content channel onto the M&S website that builds audience, engages them and then converts them into paying customers.

M&S TV has delivered tangible results  across all key business categories.

• Customers who watched M&S TV spend 30% more on average than those who don’t with up to a 90% increase on some items
• Average order value for products associated with video has increased by an average of 23% across the board.
• M&S receives 3x times as many product views when associated with video.

This success is due to the unique creative video formats that drive separate business objectives, combing with technology to capture response.  This is usually in the form a ‘Click To Buy’.  All customer interactions with the video are tracked and used to develop customer insight and measure the effectiveness of each video.  This creates a virtuous circle that feeds back into the content development process.