Brand advertiser award

O2 set out to recognise the frustrations of thousands of home broadband users in their new animated campaign. They listened to consumer’s niggles and wanted to show that they are determined to champion these issues on behalf of customers and deliver an end-to-end service that addressed their concerns.

O2 characterised these broadband niggles in a fun and engaging multi-channel campaign, highlighting the lengths they were going to nobble them.

Agency Republic created a fun, social and immersive digital campaign that continued to engage the audience with the Niggles and Narks characters beyond the TV and print. 

The Great Niggle Nobble was an innovative, fun and addictive Facebook and iPhone game that encouraged the UK public (mainly aimed at 25 – 35 year old tech savy males) to join in the hunt and help rid the nation of broadband niggles.