Grand Prix 2010
The Grand Prix awards are held annually and celebrate the very best of the best in digital creativity from the campaigns entered throughout the year.
The exceptional winners are all below but you can take a look here for all the gossip from the Creative Showcase 2010 Grand Prix Award event.
Creativity in Social Media
Agency: FreshNetworks
Campaign: Jimmy Choo Trainer Hunt
Brand: Jimmy Choo
Jimmy Choo, a global luxury shoe and accessories brand, wanted to use social media to help launch their new trainer collection in May 2010...
Creativity in Mobile
Agency: Lucidity & OMD UK
Campaign: Can Catch Augmented Reality
Brand: Carlsberg
Carlsberg launched a co-promotion with SKY TV and wanted to engage their customers via an on-pack mechanic, across every pack of Carlsberg in market...
Creativity in Video
Agency: Adjust Your Set
Campaign: M&S TV
Brand: Marks & Spencer
M&S TV has transformed the brand marketing and advertising space by implementing a branded content channel onto the M&S website that builds audience, engages them and then converts them into paying customers...
Creativity in Game
Agency: Double Fusion
Campaign: Nike World Cup
Brand: Nike
This is the best use of dynamic technology one can find changing ads in AAA titles in real time to reflect real life...
Best Creative
Agency: Profero
Campaign: MINI World Record
Brand: MINI Countryman
Tasked with engaging one million people with the MINI Countryman - the new, spacious 4-door model from the iconic British car brand...
Brand Advertiser Award
Agency: Agency Republic
Campaign: The Great Niggle Nobble
Brand: O2
O2 set out to recognise the frustrations of thousands of home broadband users in their new animated campaign...
Agency of the Year
Agency: AKQA
Awarded to the most consistent agency throughout 2010, this year's Agency of the Year award went to AKQA for various winning submissions such as Code Red, True City, Pot Noeldle and Football+.
You can read all about the Creative Showcase 2010 Grand Prix Awards event here
