February 2012

First place

AKQA

Nike Football wanted to create a grass-roots campaign that inspired young footballers by showing them a tangible route into the pro game. It was key to ensure our audience was truly connected to the campaign and could participate in it, rather than just have it fed to them.
Second place

DigitasLBi

Shop together, with Motilo we created the only social platform that captures the fun of shopping together for high-end f
Third place

Hypernaked

Cadbury Dairy Milk has launched an exciting new creative platform called Joyville to replace A Glass and a Half Full Pro