 Dave Bedwood
Lean Mean Fighting Machine
I would of killed for this as a kid, a fax from Matt Le Tissier is about as close as I could of got. Brilliant stuff.
 Steve Vranakis
VCCP
When it comes to cross platform, multi-device, media rich creative, Nike seem to consistently: ‘Just do it’ and are arguably one of the only brands out there that ‘Just gets it’. Nike’s Boot Camp makes even us Sunday Leaguers green with envy. It’s made grassroots an integral part of the pitch and allows you to train like and with a Pro. It’s full of Apps and other useful utilities to help you manage your training regime and ultimately take it to the next level. Very much like what Nike has done in terms of digital.
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