 Giles Montgomery
Grand Union
Yes, these are TV spots disguised as banners. But they're miles more fun and engaging than most of the interactive nonsense out there.
 Clive Baker
Corbis
This campaign works off the back of the environmental bandwagon rolling through communications as we speak. But crucially, rather than preach to us about the advantages and stuck in ythe mass of 'like' communications, it engages with the audience and is clear on the benefits of travelling on a Virgin train. Hence allowing individuals do to their bit for the big problem we are facing.
Great creative - I hope as effective....it certainly gives the effectiveness a real chance!!
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