
Piero Frescobaldi unit9
Basically the Robots look great and the execution is simple, and tight. Stands out from the crowd.

Mat Freer Whatif innovation
The collision of high tech with human reality makes the Ikea campaign truly distinctive, underpinning the quality credentials of the kitchen and provoking a wry smile from anyone who’s witnessed the impact that real life has on anything shiny and new. I hope that robot’s hangover was as bad as mine…
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