 Ben Clapp
Tribal DDB
The UK Transplant campaign has some beautifully executed work and shows a range of approaches. The campaign presents the viewer with the choices they make by carrying or not carrying a donor card in an understated, engaging way.
 Chris O'Shea
HOW
The transplant donor campaign really hooked me- particularly the flatliner banner. It was so simple, brilliantly demonstrating the notion that death can result in a new life for someone.
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