 Dave Bedwood
Lean Mean Fighting Machine
All too often we see online ads that are just their ATL brethren squeezed into whatever format a media planner has bought. The problem is there aren't enough ad copywriters who work online that can create fresh new ads that retain the tone of voice and creative strategy but also in some way harness the medium. In this Lynx ad we see a good example of how integrated campaigns can and should work.
 Steve Vranakis
VCCP
A simple and sexy execution that sums up everything that the Lynx brand
is about in a clever and 'visually' engaging way.
Tonally it is spot on with a real understanding of what appeals to their
target audience as well as what makes them want to forward it on to
their mates.
The beauty of it is that it probably uses a combination of bleeding edge
technologies to deliver a very basic and pure interactive brand
experience.
It definitely tickled my fancy; I might just go buy me a can.
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