Campaign Information
AKQA and Fiat have developed eco:Drive a motor and technology first for linking drivers with in-car diagnostics, improving fuel efficiency and reducing CO2 emissions.
eco:Drive is the very latest in digital integrated technology. It is an easy-to-use computer application that connects your car to your PC. Using cutting-edge analytic software, eco:Drive dissects and evaluates your driving style and shows you ways to cut down on fuel consumption, reducing your CO2 emissions and saving you money. In fact, with consistent use of the application, you can expect to reduce your CO2 emissions by up to 15 per cent.
Driving data (in-car diagnostic information) is transferred from your Fiat to your computer, by means of a USB stick and Fiat’s Blue&Me™ technology. The eco:Drive application on your computer analyses your acceleration, deceleration, gear changes and speed. It then awards you a mark out of 100, according to how efficiently you have driven. Step-by-step tutorials then help you improve your score, giving you practical advice on how to perfect your driving style, using information from your own journeys.
eco:Drive is designed to empower Fiat drivers worldwide. As the number of users grows, so does the online eco:Drive community, enabling drivers not only to access their own performance data, but also to see where they stand within the global eco:Drive family. What is more, the system will evolve and develop with feedback from each eco:Driver taking part. As numbers grow, the application will automatically update and improve.
eco:Drive has been created for multiple markets (so units, currency and language can be tailored). Italian, French and English versions are currently available – with German and Spanish coming soon.
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| Creative Agency: | AKQA | | Media Agency: | n/a | | Campaign Type: | Campaign microsites
Other
| | Live date: | Oct 2008 - Dec 2008 | | Contact: | Maya.Hart@akqa.com |
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