Campaign Information O2 asked archibald ingall stretton… to raise awareness of their music credentials and deliver a real experience for the brand thought - We’re better, connected.
We took the Indigo2 venue - the live music venue next to the arena in The O2 which has recently witnessed show-stopping sets from the likes of Prince, Crowded House and the Manic Street Preachers - and the simple premise - if you can fill it, you can win it.
Oh, and we flew in Moby, Anders Trentemoller and Mylo to DJ.
This was the ultimate test of popularity and social networking skills.
