Campaign Information
It’s well known that no other armed forces training course is as tough as the Royal Marine’s. Success though, is as much due to strength of character as to physical fitness or intelligence.
The idea behind 2007 Royal Marines recruitment campaign is that you can make it if you have the right state of mind.
Meet any serving Royal Marine Commando and you’ll find they have that unique commando spirit - steely determination, patience, enterprise, discipline in all conditions, understated confidence and interestingly, a dry sense of humour to help get them through some fiercely intense combat situations.
All the ads here use bespoke video shot specifically for the formats. Same goes for the sound design.
Obviously our budget didn’t quite stretch to visiting jungles and snowy mountain ranges (not for want of trying) so we did a lot of in-house post production on all of them.
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| Creative Agency: | glue London | | Media Agency: | | | Campaign Type: | Rich Media
| | Live date: | Sep 2007 - Nov 2007 | | Contact: | emma@gluelondon.com |
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