Campaign Information
‘Local knowledge’ is the core theme of this six-month campaign introducing Yell.com’s new strapline ‘Results for real life™’. This campaign emphasises Yell.com’s product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema.
Taking the simple proposition that Yell.com gives you results for real life and using media channels that allow us to target messages geographically, the advertising effectively demonstrates Yell.com’s local expertise and the breadth of information the site offers.
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| Creative Agency: | AKQA | | Media Agency: | PhD | | Campaign Type: | Banners
Buttons
Rich Media
| | Live date: | Aug 2006 - Mar 2007 | | Contact: | molly.parsley@akqa.com |
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