Campaign Information December 2004 saw the launch of the fourtwentyfive TV channel (www.fourtwentyfive.tv), brought to you by PlayStation�. The channel is an online only broadcast from 4:25pm to 4:35pm and was the brainchild of the Greenroom Digital.
The idea behind the site is to ease the tedium at the most boring and lowest part of the working day � 4:25pm. The site broadcasts each day for only ten minutes and aims to be a fun 'holiday for the mind'.
Rather than create a generic website displaying PlayStation's TV advertising, Greenroom's aim was to push the technological and creative scope of the project and deliver a unique online event. An event that is as much a celebration of the PlayStation brand as it is an opportunity to alleviate the boredom of the working day.
The site also saw a tie up the radio station XFM and was supported by viral and online PR activities.
