About the IAB About Microsoft Advertising

This is Living by LBi Campaign Information PLAYSTATION® 3 is a living, evolving games console - the Cell processor and network platform interact and evolve in real time. Therefore the campaign launch microsite is also a piece of living, evolving entertainment. The idea for the campaign is a virtual hotel and the guests that find themselves there. Visitors can explore their rooms – and discover for themselves what living is all about. The experience changes depending on the time of day you arrive. No two journeys through the site are ever the same. This is a truly interactive, groundbreaking, ever-changing experience. Just like PLAYSTATION® 3. View: This is Living Creative Agency: LBi Media Agency: Campaign Type: Campaign microsites Live date: Mar 2007 - Jun 2007 Contact: william.rolt@lbi.com