Lynx Twist - Keeping Keeley by Freud Communications and Mind's Eye
Campaign Information Creative Agencies: Freud Communications, Mindshare & Mind’s Eye.
Mind’s Eye was approached by Freud Communications and Mindshare to write and produce an interactive film for Lynx consumers based around the new product, Twist.
The result was Keeping Keeley, starring Keeley Hazell alongside Blake Harrison from Channel 4's 'The Inbetweeners' and Mike Fielding from BBC comedy 'The Mighty Boosh'. The 12 minute film was scripted by the BAFTA award winning team behind C4’s comedy Green Wing.
Guys could watch the film on the Lynx fan page on Facebook by installing the custom-made App. In the film, the viewer is able to control the fate of the protagonist, Jack, over the course of one unforgettable night, as he has to ‘Twist’ to keep Keeley interested… and hopefully a lot more! The ‘Twist’ moments were placed every 60-90 seconds to retain engagement.
The campaign is running exclusively on Facebook and Xbox Live platforms for the initial two months before moving on to Youtube. Oil Studios created the Facebook App while TMW is running the Lynx Facebook page.
Early figures:
125,000 users of the App on Facebook.
20,000 Lynx Facebook fans before the campaign, currently 69,000 fans and rising.
Average view time is approx 18 minutes, well in excess of the 12 mins run time.
On XBOX: Over 150,000 people have downloaded the Keeping Keeley campaign.
