First they starred in the world's first-ever online Flashmob on Yahoo! - across 17 countries.
Then they congregated in a warehouse for the last leg of their tour and, boy, were they deflated. More than 17,000 people sprung in to action, pumping the hoppers in the warehouse, live, by the power of Twitter. For every #pumpt tweeted, the hoppers inflated. It even became the #4 trending topic on twitter in November, beating Swine Flu, Thanksgiving and Berlusconi’s divorce.
And what do you do with thousands of pumped up hoppers? Again, that was totally down to the public. They tweeted their ideas to @chiefhopper and then we made the best idea happen.
