Political speech remixes and video mash-ups are ten-a-penny on YouTube, but Speechbreaker was different because it let everyone do it for themselves.
Presented with a fridge magnet-like array of words from the keynote speeches of the three party leaders – the most recent, David Cameron, had happened only 12 hours prior to Speechbreaker's launch – visitors to the site could create their own speeches.
They could email their customised political speech to a friend, or automatically upload their concoction to the Speechbreaker channel on YouTube. After a week the channel was the 7th most viewed and had reached its video upload limit. A new channel was added.
Few speeches were made for Liberal Democrat leader Nick Clegg, because just four words were available for him – Liberal, The, Choose, and Democrats. With Speechbreaker, the Liberal Democrats made it possible, for the very first time, for the electorate to do all the talking. Political campaigning truly fit for 2009.
