About the IAB About Microsoft Advertising

FRANK Class A - Risk and Damage by Profero Campaign Information FRANK is the honest and confidential port of call for young people wanting to know more about drugs. This year FRANK raised its profile further in educating young people to the dangers of drug-taking. Profero’s job was to present five key messages to this notoriously demanding target audience, one of which was for Class A; Risk & Damage. Showcasing a mix of short films and interactive banners, Profero created some rich and widely varying executions which encourage kids to think about what drugs can do to them as well as highlighting the risks. View: Wildlife - video View: Brain Cook - banner View: Translator - banner View: Pill Play - banner View: Alright? - banner Creative Agency: Profero Media Agency: i-level Campaign Type: Rich Media Viral Live date: Jan 2008 - Mar 2008 Contact: liz.sivell@profero.com