Campaign Information Emirates have an amazing entertainment system called I.C.E (Information, Communication, Entertainment) that they are rolling out across their fleet.
You can choose from over 600 channels consisting of all the latest cinema releases, classics, music, tv programmes, live sport etc etc. All on demand so you dont have to watch the same thing as your fellow passengers.
The big idea behind this campaign was 'time will fly'. With so much to watch any flight will now seem shorter.