Campaign Information
(London) AKQA launched its latest work for Peperami, with the launch of the “Fanimal” World Cup campaign at www.fanimal.co.uk
It is the centrepiece of an integrated campaign designed to flood the nation with thousands of mental, shouting Peperami “Fanimal” football mascots, in time for the World Cup. Every person who buys a Peperami will receive a unique on-pack code that they enter at the web site to see if they have won a Fanimal. If they have not won, they will have a second chance by playing ‘Rant at the Ref’, where the aim of the game is to be sent off by successfully heckling a celebrity football referee. AKQA cast legendary former Premiership ref, and Match of the Day star Jeff Winter as the star of the game and site.
AKQA has also created an interactive online advertising campaign, where executions allow people to pick up and throw the Fanimal around the screen to hear him rant. It will run on sites including Sky Sports and Football365 in May.
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| Creative Agency: | AKQA | | Media Agency: | MindShare | | Campaign Type: | Rich Media
Skyscrapers
| | Live date: | Apr 2006 - Aug 2006 | | Contact: | Richard.hedges@akqa.com |
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