Campaign Information
A campaign of rich media ads to support Barclays new brand positioning, "inventive spirit".
The ads demonstrate a new warm and witty tone, by showing madcap inventions that go wrong, balanced with a set of customer benefits found on the website.
Pens scribble over pages, homepages disappear and an uptight supercomputer appears with personality issues.
Who says banks don’t have a sense of humour?
|  | 
| Creative Agency: | Dare | | Media Agency: | Starcom | | Campaign Type: | Rich Media
| | Live date: | Oct 2005 - Nov 2005 | | Contact: | flo@daredigital.com |
|  |
