Campaign Information
The idea behind the new Dyson campaign was to launch Dyson's pioneering new vacuum cleaner 'The Ball' in an innovative way online. To demonstrate its agility and fluid movement in a fun, interactive and engaging way. The ball is different from all other vacuum cleaners as it is built around a large yellow ball that allows the user to manoeuvre it much more easily than a conventional cleaner. Lastly, to create some pre-launch hype and buzz around this new and exciting product.
We bought two skyscraper ad units on a selection of websites and placed them on opposite sides of each other on the site's homepage. One acted as an expanding ad unit and once initiated, it launched a page overlay that allowed the viewer to play a modern, branded version of the classic game 'Pong' over the content of the site.
A creative and clever use of technology that delivered a fun, un-intrusive, interactive online execution for a pioneering new product and Brand.
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| Creative Agency: | VCCP | | Media Agency: | Walker Media | | Campaign Type: | Rich Media
| | Live date: | Mar 2005 - Apr 2005 | | Contact: | stevev@vccp.com |
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