Campaign Information The site takes you inside a restricted access workroom in the Volkswagen factory, where the GTI engineers are racing their new car in miniature on a giant Scalextric track measuring 30x25ft, while recording your lap. Users have the opportunity to relive their boyhoods - taking control, crashing round corners, setting their own fast lap then challenging their friends to do better. This virtual track engages people with the real emotional reward of a GTI, not that it’s flashy, but that its fun.
Since going live on 8th May, the site has generated over 1.7million page views, 270,000 visits and 258,000 unique visitors, with the average user currently spending just under ten minutes on the site.
It has already been named ‘Site of the Day’ and is May’s ‘Site of the Month’ for the esteemed Favourite Website Awards (FWA) while sites like drivers-republic have created their own league competition on the GTI Project site, fastest time wins a day at Millbrook test-driving the new GTI.
The site has exploded across different online communities; over 2000 sites now linking to the site. Social buzz across sites is thriving from Portuguese to Polish, and Twitter is littered with the likes of ‘Best interactive marketing that I've seen in ages!’ and ‘I love websites that are not a simple click and view, enjoy GTI Project’
