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Carrie's Macbook by New Media Maze Campaign Information Viral for the theatrical launch of SATC 6 months in development We’ve given users ‘faked’ access to Carrie’s macbook using a flash interface Users have to complete a series of challenges by snooping around in Carrie’s files The challenges are set and completed through a series of chats with Carrie’s friends which the user can participate in When users have completed all assignments, they unlock the hard drive and can access exclusive content Completely based upon the script of the movie Traffic drivers created using advanced After Effects and Flash techniques Fully immersive campaign ideally suited to the avid SATC fan View: MacBook microsite View: Ad Banner Creative Agency: New Media Maze Media Agency: N/A Campaign Type: Banners Campaign microsites Other Rich Media Viral Live date: May 2008 - Jun 2008 Contact: chris@newmediamaze.com