Campaign Information
Teenagers are constantly being told not to smoke. So how do we cut through?
For the boys we called their sexual prowess into question with droopy banners and shrinking ads. For the girls we asked them to 'take a drag' and then let them see what they looked like afterwards. Simple.
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| Creative Agency: | Dare | | Media Agency: | i-level | | Campaign Type: | Rich Media
| | Live date: | Jul 2005 - Aug 2005 | | Contact: | flo@daredigital.com |
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