Campaign Information To celebrate the launch of O2 Top-up Surprises, a TV commercial showed rubber ducks travelling the world to bring customers surprises of all sizes. So we gave our young Pay & Go audience the chance to race their very own O2 duck to win the ultimate surprise – a trip round the world.
People could choose and name their own online Tamagotchi-style duck and race it round the globe. They had to work out how much food, love and sleep their duck needed to swim its fastest and make it onto the leaderboard.
In 6 weeks: the site has had over 1 million visitors with over 130,000 ducks created and an average time of 9 minutes 56 seconds spent on the site.
