Campaign Information British Airways briefed itraffic to develop an integrated online solution for the launch of Club World ‘Sleeper Service’, an enhanced offering to their Club World passengers. The campaign includes rich emotive executions that are highly engaging and interactive. This enables the consumer to learn more about British Airways, Club World destinations and the elements of the Club World service that have been improved in a stimulating manner.
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| Creative Agency: | i-traffic | | Media Agency: | i-traffic | | Campaign Type: | Banners Pop-ups Rich Media
| | Live date: | May 2004 - Jun 2004 | | Contact: | tgregory@itraffic.com |
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