Judges Comments
"WCRS has translated an above the line campaign really well into witty and amusing executions that effectively use the interactive medium."
"The Mini campaign is consistently entertaining off- and online. The simple Mini adventure stories really work well within the confines of an online ad."
Campaign Information
Following on from the 'It's a Mini adventure' campaign, the current 'Brand' campaign uses rich media to present the humour, surprise and quirkiness of the Mini advertising.
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| Creative Agency: | WCRS | | Media Agency: | Zenith | | Campaign Type: | Banners
Rich Media
| | Live date: | Apr 2003 - Aug 2003 | | Contact: | matt.gee@wcrs.com |
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