 Flo Heiss
Dare
'Learn more about yourself' is a nice way in. First-person role play's been done before - and for the same client - but you have to admire the scale, attention to detail and atmosphere of the execution (so to speak).
 Patrick Collister
Creative Matters
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The IAB/Microsoft Advertising Creative Showcase Grand Prix, a night celebrating the best online creative work from 2008. Endeavoring to top last year when we saw a Brazilian chatterbox, a rock n’ roll cow and talking hedges, this year we have seen the inside of a giant foster’s can, become authors in the world’s longest online story and joined a balloon race across the internet. With 5 awards up for grabs and over 135 entries throughout the year, competition was tough. Here are the 5 campaigns that really stood out in 2008.
Best Creative Campaign 2008:
Poke, The Orange Balloon Race, Orange
IAB Unthink your Brand Advertiser Award:
TalkTalk and Treehouse, The Forever Story
Microsoft Advertising Most Innovative Campaign:
AKQA, Nike Bootcamp, Nike
Contagious, Most Contagious Campaign:
AKQA, eco:Drive, Fiat
Agency of the year: AKQA
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