 Marc Giusti
GT
Simple idea, well executed across all formats and microsite. Interactive, but not for interactivity's sake. Good work!
 Simon Learman
Like the car, this campaign is a highly functional and fun. Although it lacks a little visual sparkle, the website is user-friendly and successfully challenges my misconceptions about the vehicle. Job well done!
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On Monday 4 February the digital creative world were collectively perched eagerly on the edge of their seats as the IAB and Microsoft Advertising announced the Best Creative Campaign of 2007 at the much-anticipated Creative Showcase Grand Prix Awards event.
Over the past year we’ve seen a Brazilian chatterbox, a rock n’ roll cow, talking hedges and Radio 1 DJs, as well as a mid-life crisis retreat and robots dabbling in domestic violence. One thing unites all 12 winning campaigns of 2007 – a great idea and even better creative, effectively engaging audiences and illustrating the power of online as a modern marketing medium.
Miles Beckett, co-creator of lonelygirl15 and Bebo’s Kate Modern presented the award… to Poke, with their beautifully designed microsite for Orange Unlimited.
Best online creative campaign of the year
Poke, Orange Unlimited Campaign
MDAS most innovative campaign award
Tribal DDB, Volkswagen (mid life crisis retreat)
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