 Dan Harrison
Dare
Intelligent use of the medium which plays directly into product proposition makes for an effective and fresh-feeling campaign.
 Dave Alberts
Grey London
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The IAB/Microsoft Advertising Creative Showcase Grand Prix, a night celebrating the best online creative work from 2009. Endeavoring to top last year when we became authors in the world’s longest online story, went inside a giant foster’s can and joined a balloon race across the internet, this year’s campaign had to step it up and boy did they deliver! So much so that in response to the outstanding breadth of creativity within today’s digital landscape, this year we introduced four new awards for new categories in social media, mobile, online video and game advertising. With 8 awards now up for grabs and over 100 entries throughout the year, competition was even tougher than ever before. Here are the 8 campaigns that really stood out in 2009.
Best Creative Campaign 2009:
Tribal DDB, Monopoly, Monopoly City Streets
IAB Unthink your Brand Advertiser Award:
Green & Blacks, The Art of Green & Blacks
Agency of the year: AKQA
Most Innovative Campaign:
Publicis Modem and Skive, The British Army, Start Thinking Soldier
Creativity in Social Media Award:
Proximity London, RNLI, Mystery Packages
Creativity in Online Video Award:
AMV BBDO, Metropolitan Police (Anti-Knife Crime), Choose A Different Ending
Creativity in Mobile Advertising Award:
AKQA, Nike, Nike Football+ Master Control
Creativity in Video Games Award:
Vizeum, Coca Cola, Coca-cola Happiness Factory |
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