|  |  |  |  |  | What is the IAB?
Founded in 1997, the Internet Advertising Bureau (IAB) is a non-profit making organisation that is owned and run by the interactive advertising industry. The IAB provides a forum for media owners, agencies and advertisers to work together to grow interactive advertising.
The IAB provides authoritative research, supports the industry with training and development, and is accelerating the industry’s growth through marketing. The Creative Showcase awards represent the best in online advertising - work which the IAB strives to champion.
The IAB is run by a Leadership Council at the level of managing director and above from the 12 largest companies in the sector. The IAB Leadership Council is responsible for the direction of the industry and is chaired by Richard Eyre. Day-to-day running of the IAB is managed by chief executive, Guy Phillipson.
For more information on the work of the IAB or to take advantage of a wealth of knowledge and research, visit the website at www.iabuk.net or call 020 7050 6969. |  | | | |
|
