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UK Online Creative Week was the definitive industry exhibition of 2006 celebrating online creativity in the UK. After a milestone year, UK Online Creative Week previewed the trends and issues that will shape creativity online in 2006 and beyond with exclusive seminars, forums, debates and workshops.
 Click here to download all presentations from UK Online Creative Week - 40MBMonday 23 January 2006MSN’s Commercial Director Chris Ward kicked off the first Online Creative Week with a glimpse into The Future of Digital Marketing.
Speaking to an audience of media creatives, planners and buyers, Chris set about mapping out the key areas and technologies that will drive creative thinking, innovation and effectiveness online in the coming years.
The presentation was based on MSN’s Future of Digital Marketing White Paper looking at:
RelevanceSpecific messages to one individual consumer based on personal profile data/behavioural data
Content tailored for the communications device I am on and where I am
RelationshipsMedia delivered via sophisticated multiple pathways
Creating a meaningful relationship when the consumer can avoid ads
InteractionInteractivity between the brand and the consumer: Learning about my behaviour and engaging me as a consumer and I’ll feed information back to the brand
CommunityBuilding trust by using communities to disseminate brand/product information
Click here to view the Future of Digital Marketing presentation in full
or here for a copy of the White Paper.
If you would like to find out more about the Future of Digital Marketing or invite Chris to present at your agency, please email:
onlinecreativeweek@hotmail.co.uk or call Andrew Olley on 0207 025 6508
The Creative Showcase Grand Prix Awards were a resounding success with over 100 agencies, clients, planners, buyers, creatives and journalists attending the event. The awards ceremony was hosted by Chris Ward, Commercial Director, MSN and Guy Phillipson, Chief Executive, Internet Advertising Bureau. A showreel of the 12 winning campaigns from 2005 shortlisted for the Grand Prix Awards highlighted the outstanding quality of work entered for the Creative Showcase over the past year.
 |  | | Grand Prix winners and runners-up | Grand Prix winners, Agency.com with Guy Phillipson, Chief Executive, IAB and Chris Ward, Commercial Director, MSN |  |  | | 2nd place - glue London with Guy Phillipson and Chris Ward | 3rd place - Agency Republic, AKQA and glue London with Guy Phillipson and Chris Ward |  | | Hosts of the Grand Prix Awards were Chris Ward, Commercial Director, MSN and Guy Phillipson, Chief Executive, IAB |
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