May 2011
First place
AMV BBDO
5 Gum has unique flavours that stimulate the senses. We decided to stimulate our consumers’ senses in a completely new way.
We created a video game with no video.
We pioneered the use of 3D binaural sound technology in smartphones.
Second place
AKQA
Football Like Never Before
Heineken has transformed football viewing forever with its new game, Star Player.
