May 2011

First place

AMV BBDO

5 Gum has unique flavours that stimulate the senses. We decided to stimulate our consumers’ senses in a completely new way. We created a video game with no video. We pioneered the use of 3D binaural sound technology in smartphones.
Second place

AKQA

Football Like Never Before Heineken has transformed football viewing forever with its new game, Star Player.
Third place

TBG Digital

Vodafone approached TBG to help launch their new YouTube channel.