January 2011
First place
Tribal DDB
Volkswagen is currently focusing on value - specifically the widely held, erroneous belief that their cars are more expensive than most of their competitors. They wanted to show that, over time, Volkswagens almost always work out to be cheaper.
Second place
AKQA
AKQA wanted to create a piece of activity that would leverage the enormous success of Heineken’s “Walk In Fridge” TV spo
Third place
AIS London
In early 2010, CoppaFeel a young, vibrant breast cancer charity approached us to help spread their message that ‘cancer



