May 2010
First place
AKQA
On the weekend of the London Marathon 2010, Nike invaded London’s iconic postcode system to unleash a global first – a real world gaming platform for runners.
Nike turned London streets into a running game where speed and performance count, but local knowledge has the edge.
Second place
AMV BBDO
Doritos is a brand who repeatedly turns to the Internet to engage their young exhibitionist 20-something audience, and t
Third place
Momentum UK
What better way to promote Paramount’s 'How To Train Your Dragon' movie, than by turning its audience into an army of bu
