September 2009
First place
Lean Mean Fighting Machine
Brief Samsung asked us to promote the European launch of the Beat DJ -- a mobile phone with outstanding music playback quality (courtesy of Bang & Olufsen hardware) and unique DJ-style MP3-remixing features.
Solution Our insight was that, so good is the Beat DJ at playing music, you would hate
Third place
Agency Republic
This campaign aimed to reduce smoking prevalence among a very specific target audience – parents in routine and manual o



