October 2009

First place

Tribal DDB Worldwide

Brief Volkswagen wanted people to experience the ’simply effortless’ Tiguan for themselves.  Solution We decided to use social media to turn ordinary individuals into influential brand advocates, by creating a competition in which we searched for a new kind of car critic - The People’s Reviewer.  Ov
Second place

AKQA

Nike Football+ revolutionises the way players improve their game. Players buy the CTR360 boot and get a code.
Third place

Lean Mean Fighting Machine

Political speech remixes and video mash-ups are ten-a-penny on YouTube, but Speechbreaker was different because it let e