May 2009

First place

Publicis

Objective: To engage with 16-24 year olds who may not have considered the Army as a career choice, by delivering a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. Television ads drive users online, eac
Second place

Tribal DDB Worldwide

The site takes you inside a restricted access workroom in the Volkswagen factory, where the GTI engineers are racing the
Third place

Profero

The MINI Openness mobile application encourages users to explore the unexplored and try new things.