National Year of Reading 2008 National Year of Reading 2008

January 2009

First place

Lean Mean Fighting Machine

Brief  DCSF and the National Year of Reading asked us to help them in their quest to make 11-14 year old boys more enthusiastic about reading.  Solution We wanted to show that reading isn't just about school, but the key to social currency and being 'in the know'.
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Paula Chasing Paula Chasing
Second place

AKQA

Paula Chasing used live race footage, real-time Flash updates and Nike+ to stage a transatlantic head-to-head race, conn
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Shadow Napping Shadow Napping
Third place

Play

Foster’s asked Play to complement their Shadow Napping TV campaign by using digital channels to raise brand favourabilit
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