January 2009

First place

Lean Mean Fighting Machine

Brief  DCSF and the National Year of Reading asked us to help them in their quest to make 11-14 year old boys more enthusiastic about reading.  Solution We wanted to show that reading isn't just about school, but the key to social currency and being 'in the know'.
Second place


Paula Chasing used live race footage, real-time Flash updates and Nike+ to stage a transatlantic head-to-head race, conn
Third place


Foster’s asked Play to complement their Shadow Napping TV campaign by using digital channels to raise brand favourabilit