March 2007
First place
LBi
PLAYSTATION® 3 is a living, evolving games console - the Cell processor and network platform interact and evolve in real time.
Therefore the campaign launch microsite is also a piece of living, evolving entertainment. The idea for the campaign is a virtual hotel and the guests that find themselves
Second place
Good Technology
The Brief: Adobe were preparing to unleash Creative Suite 3, the largest simultaneous launch of Adobe software products
