February 2006

First place

Profero

A campaign aiming to shock children aged 11-14 into reassessing their online behaviour.  In the ads a predatory figure masked by an emoticon illustrates how easy it is for people to disguise their intentions and identity in the virtual world.
Second place

Strawberry Frog

Lovely Football builds on the legendary madness and hysteria of Japenese football fans at the 2002 World Cup  This campa
Third place

Syzygy

Car manufacturer smart wanted to tell its story online.