August 2006

First place

AKQA

'Local knowledge’ is the core theme of this six-month campaign introducing Yell.com’s new strapline ‘Results for real life™’. This campaign emphasises Yell.com’s product benefits through real-life scenarios showing a useful advantage to locals and visitors alike.
Second place

Profero

FRANK is a free and confidential source of unbiased information about drugs.
Third place

Dare

The end of bad photography.