November 2005
First place
Lean Mean Fighting Machine
Challenge: Position AOL as a thought leader by provoking thought and discussion amongst our target audience.
Idea: Demonstrate opinion, principles and facts through interactive advertising formats. We qualified the message and tied all the executions together with the line:
Second place
Tribal DDB
Tribal DDB and DDB London turned traditional toy marketing on its head for the launch of Monopoly ‘Here & Now’, and
Third place
Unit 9
Hide a present for a friend, if they find it, you and your friend could win a prize.
