November 2005

First place

Lean Mean Fighting Machine

Challenge: Position AOL as a thought leader by provoking thought and discussion amongst our target audience.  Idea: Demonstrate opinion, principles and facts through interactive advertising formats. We qualified the message and tied all the executions together with the line:  
Second place

Tribal DDB Worldwide

Tribal DDB and DDB London turned traditional toy marketing on its head for the launch of Monopoly ‘Here & Now’, and
Third place

Unit 9

Hide a present for a friend, if they find it, you and your friend could win a prize.