July 2005

First place

Agency.com

The objective of this campaign was to encourage a predominately male target audience to donate £10 a month to the NSPCC.  The creative deliberately took an emotive route in order to grab the attention of the target audience and give them a clear reason why donating £10 a month is so needed by the ch
Second place

Dare

Teenagers are constantly being told not to smoke.
Third place

Lean Mean Fighting Machine

The Dingbat is unique.