February 2005
First place
Dare Digital
This viral is part of a series of online brand building executions for the Axe brand in Europe (known as Lynx in the UK), targeting 16-20 year old lads. A strong and simple interactive experience, it has already received more than 2 million visitors, with an average interaction time of 8.54 minutes.
Second place
Lean Mean Fighting Machine
This campaign raises awareness of a United Airlines promotion that earns you 50,000 bonus miles when you purchase and fl
