October 2004

First place

Agency.com

The NSPCC asked AGENCY.COM to test online to engage a potential audience of younger donors. AGENCY.COM first identified key donor segments and their motivators. From this, three complementary creative routes were created.
Second place

Isobar

Pot Noodle is all about irresistible trashiness. Now it is back online and behaving badly once again.
Third place

AKQA

Objective: Shout about the searing heat of new Peperami Firestick: catapult the brand to front-of-mind, drive trial of t